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It started with a name and a pile of leather coats, and ended as the must see destination in historic downtown Franklin, TN, for shopping and intimate Nashville artist performances.

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Achievements

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o Created a start-up apparel company from concept to brick and mortar store in historic Downtown Franklin.


o Started and grew all social media channels, Facebook, Instagram, Youtube


o All marketing media and brand photos for social platforms were taken and edited by myself, as well as model casting and styling.


o Designed and managed store website as well as SEO/digital ads.

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o Shot and edited product photo for the website.

 

o Managed Google shopping compliance.


o Planned and promoted community events.


o Developed superb vendor relationships.

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o Researched market trends and made buying trips to select upcoming season apparel.


o Scouted current historic retail space in Downtown Franklin.


o Oversaw the store buildout process, including: complete design, budget, and merchandising.

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 o Hired/trained staff for store launch

I was brought on by the current owner of Franklin Road Apparel company to build a brand and create a menswear store of men's dreams. An insane opportunity for an aspiring creative, I was able to have a hand in literally every facet of creating this brand and retail space from the ground up, an experience I will forever be grateful for and proud of.

Franklin Road Apparel Store Front
Product photoshoot for Franklin Road Apparel website launch
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Store Opening 3-Part Promotion

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