

It started with a name and a pile of leather coats, and ended as the must see destination in historic downtown Franklin, TN, for shopping and intimate Nashville artist performances.

Achievements
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o Created a start-up apparel company from concept to brick and mortar store in historic Downtown Franklin.
o Started and grew all social media channels, Facebook, Instagram, Youtube
o All marketing media and brand photos for social platforms were taken and edited by myself, as well as model casting and styling.
o Designed and managed store website as well as SEO/digital ads.
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o Shot and edited product photo for the website.
o Managed Google shopping compliance.
o Planned and promoted community events.
o Developed superb vendor relationships.
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o Researched market trends and made buying trips to select upcoming season apparel.
o Scouted current historic retail space in Downtown Franklin.
o Oversaw the store buildout process, including: complete design, budget, and merchandising.
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o Hired/trained staff for store launch
I was brought on by the current owner of Franklin Road Apparel company to build a brand and create a menswear store of men's dreams. An insane opportunity for an aspiring creative, I was able to have a hand in literally every facet of creating this brand and retail space from the ground up, an experience I will forever be grateful for and proud of.



















